Online Marketing – Melbourne

Online Marketing – Melbourne


7 Tips – Making Your Website Attractive, Interesting, Engaging, and Interactive

Content is King – Good content sells a product. Ask yourself the following Online Marketing questions. Does your copy convey the Land clearing Melbourne message you wish to get across to your visitors? Is it compelling? Does it lead your visitor through the sales process? Have others review, critique and edit your copy to insure it is delivering the intended message. Always double check your spelling and grammar.

Navigation should be simple – Make site navigation easy and intuitive. Many times a lot of visitors do not have the patience to navigate through the whole website to find what they are looking for. Simple and smooth navigation adds to the convenience of the visitors. Add powerful search and catalogue features.

Target your Market – Know who your Online Marketing market is and make certain that your site caters to their needs. Is your product aimed mostly a teenagers and young adults? Then your site could be more informal and relaxed. It is critical that your site reflect the values of your potential customers. Is your market mostly business professionals? If so, the site must be clean and professional. The key here is to know your market and build the site to their preferences.

Build It for Speed – It’s a fact of modern life – people are in a hurry. This means that you have between 10 and 30 seconds to capture your potential customer’s attention. To minimize your load time, keep graphics small. Compress them where possible. Use flashy technology (JavaScript, Flash, Streaming Audio/Video, animation) sparingly and only if it is important to your presentation

Make your site interactive and personalized – Make your website interactive.Personalization of your website is another key element that can lead to customer delight and can increase your sales. Add feedback forms as well as email forms that allow your prospective customers to ask you any questions they might have pertaining to a product. Personalization technology provides you the analytic tools to facilitate cross-selling and up-selling when the customer is buying online. It would give you an idea of what products to cross-sell and up-sell.

Consistency is the key – Make sure the Online Marketing site is consistent in look, feel and design. Nothing is more jarring and disturbing to a customer than feeling as if they have just gone to another site. Keep colors and themes constant throughout the site.

Credibility Is Crucial – A clear privacy statement is one way to build your credibility. The most professionally designed site won’t sell if your customers don’t believe in you. Provide a prominent link to your privacy statement from every page on the site as well as from any location that you are asking your visitors for personal information. Provide legitimate contact information on line.

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