ChatBot Digital Marketing which makes use of Artificial Intelligence technologies can be used a key component in any company’s marketing strategy in terms of guiding customers through a marketing sales funnel. The marketing funnel that would be sales chatbot programmed into the AI ChatBot would be defined in relation to the products and services being offered into the market place from the company in question. Implementation of the particular social media digital marketing strategy may well be devised by a full service digital marketing agency.
When it comes to effective digital marketing strategy development and subsequent execution that requires marketing research, strategy formulation, content planning, linking strategy and the publication of the content in question. In addition to the above, careful posting on relevant content portals and blogs in necessary in order to expand the digital marketing footprint of the company as well as developing the equity of the brand.
The point being made is that publishing content on its own is not enough; there has to be a key focus on that of promoting the company and that of building the business’s brand. If the company chooses to take care of the content marketing in house as opposed to making use of a digital marketing agency then all of the necessary software and keyword analysis tools will need to be purchased and subscribed to in order to be able to determine the correct direction that needs to be taken for maximum social media marketing effectiveness.
So bearing in mind that the content itself is not the main issue per se, we can turn our attention to the strategic use of how companies are using chatbots for marketing – the content will be created and published strategically on portals, blogs, websites and via social media channels then in turn users make their way to the company website where they interact with the artificial intelligence chatbots in order to implement the business’ digital marketing strategies.